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Aug 19, 2008

Our Core Values

BMI Research believes and understands that there are always client’s needs behind every research and consulting projects. These rationales define values that shape our identity and guide the standard of our approaches:

• Understand client’s business
• Comprehend to client’s aims
• Identify the problems
• Committed to objectives
• Conceptualize analytical framework & methodology
• Conduct quality field work
• Assess the objective conditions
• Create strong recommendations

P/s: Talk to us about your business needs. Contact us at +603-9281 4564 or info@bmi-research.com

Aug 14, 2008

Our Services

BMI Research has extensive expertise in the following services:

1. Market Research Services
• Consumer Intercept Survey / Face-to-Face Interview
• Outlet Survey / On-site Interview
• Focus Group Discussion / In-depth Interview
• Mystery Shopper / Mystery Customer Technique
• Product Placement / Product Test

2. Communication Research Services
• Pre Test & Post Test Ad Materials
• Consumer Response Measurement
• Event Tracking & Evaluation

3. Consultation Research Services
• Developing New Brand
• Branding Strategy
• Brand Equity Measurement
• Evaluating Customer Satisfaction
• Consumer Behaviour Analysis
• Measuring Market Potential
• Analysing Effective Promotion Cost

4. Training & Workshop Services
• Positive Mental Attitude
• Strategic Marketing & Branding

Please do not hesitate to call us if we can be of further assistance. We can be reached at +603 9281 4564.

Aug 13, 2008

About Us

BMI Research prides itself on employing a creative and versatile approach as an essential tool for producing quality result. We have exclusive access to some of the most widely used and extensively validated research techniques in the world.

BMI Research emphasises on quality of respondent which will ensure a high quality result. Our research is conducted by reliable field management system – which is able to warranty data reliability from our field works.

BMI Research has a record of achievements and proven tracks in diverse settings. In fact, most of BMI Research satisfied clients are multinational companies.

Currently we have offices and service facilities in Malaysia and Indonesia. To find out more about BMI Research, please do not hesitate to:

Kuala Lumpur:
No 24-2, Jalan 1/76C,
Desa Pandan, 51100,
Kuala Lumpur, Malaysia.
T : +603 9281 4564
F : +603 9281 2559
E : info@bmi-research.com
W : www.bmi-research.com

JI Kemang Utara IX,
No 35, Blok AA6,
Perkantoran Buncit Mas,
Jakarta Selatan,12760,
T : +6221 799 8907
F : +6221 798 2773
E : true@bmi-research.com
W : www.bmi-research.com

We are committed to the objectives. We have the right tool. We are the right people.