The people behind AZ Research Partners Pvt. Ltd.

Introducing the Board Of Directors of AZ Research Partners Pvt. Ltd.

- Sujay Misra is the Managing Director of AZ Research Partners. His experience in Market Research and Marketing Consultancy spans over two decades. He has years of experience across research agencies like IMRB, ORGMARG, Blackstone, and IMRS Advisory. His experience in research pans across methodology types, product categories, types of respondents etc. His expertise in research lies in looking beyond the ordinary in the data to understand the patterns in the subconscious of the Target Audience. He has also developed many projective techniques for scenarios where routine research techniques do not work. Over the last few years, he has also worked as an independent brand consultant for many brands in the FMCG and durables sectors.

- Inu Machfud R, a Marketing post graduate from Prasetiya Mulya Business School, comes with 11 years of experience in a wide array of functions and sectors. He started off his career as an Assistant Lecturer in Industrial Sociology and Social Movement at Universitas Indonesia (1999 – 2000). Inu began his research career as Pacific Rekan Prima Research Consultant and has since worked in this field. He is a Research advisor on PPSDM human resource and is also a psychology consultant. He is also a columnist on “Marketing Strategy” on the web www.okezone.com. Inu Machfud now heads research at BMI Research and is Member of BMI Consulting Group, Jakarta – Kuala Lumpur.

- Abhijit Mazumdar is a post Graduate in Business management with over 34 years of experience with Multinational Corporations, the last 20 years being with the Tata Group. He has held several senior management positions, the last as Director marketing on the board of Tata Tea Ltd. He has wide experience in marketing across different Geographies both in Indian and international markets. He led the effort of launching the company’s Flagship “Tata Tea” brand in the country in 1986 and established it as the number one brand against stiff international competition within a short span of 10 years. As a Director on the Board of AZ Research Partners. Mr. Mazumdar brings to the company his diverse functional experience across the disciplines of marketing, Strategic planning & Human Resources.

- Rahul Tandon is a post graduate from the Indian Institute of Management, Ahmedabad. He started his career in Blowplast and followed it up with a stint in HLL. He has also headed marketing & logistics in Triumph Distillers & Vinteners as Executive Director. He has also worked in Eureka Forbes as Senior VP, Strategic Planning & Business Development. His work experience with successful and diverse business organizations has enriched his appreciation of marketing problems. As a Director on the Board of AZ Research Partners, he brings a comprehensive marketing perspective to look at all research issues and beyond.

- Shubhra Misra is a Director at AZ Research partners. She graduated from IIM Lucknow in 1995. She has worked across companies like Titan Industries Limited, Duncan Industries Limited, Tata Tea Limited and also in research agencies like ORG MARG, Blackstone and IMRS Advisory. She brings a unique blend of research expertise and marketing acumen which sets her apart in the industry. She heads the pharmaceutical vertical at AZ Research Partners. Apart from pharma research, she also has expertise in handling research in sports entertainment and media preferences.

- Maria Azlan is the Chief Executive Officer at BMI Consulting Group, Malaysia. BMI Consulting Group provides comprehensive marketing and communication research for brands. BMI Research prides itself on employing creative and versatile approaches as essential tools for producing quality results. She is passionate about all consumer research and specifically communication research. She brings in an experience of handling brand communication research across countries, including in India. As a director at AZ Research Partners, she brings in a multinational perspective and a fresh approach to research.

- Cyriac Joseph is an alumnus of FMS Delhi and started his career in marketing at United Breweries. He later formed one of the most successful companies in retail, called Retail Management consultancy. Post his stints in Gillette, Pepsi and TATA Tea, he moved to the social sector and has had long stints in CRY and Green Peace. With an eclectic experience combining both corporate and social sectors , Cyriac brings a unique expertise to the board of AZ Research Partners. His understanding of the finer nuances of the social sector gives AZ Research Partners a vision and perspective to offer innovative solutions in the sector.

BMI Research is now in India.

IMRS Advisory Pvt. Ltd., has tied up with BMI Research of Southeast Asia a leading market research and consultancy company, to form a new international entity under the brand name AZ Research Partners Pvt. Ltd. This new entity will provide services across countries like India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hongkong.

AZ Research has been founded to provide complete solution to marketing information needs of companies. Apart from market research, AZ Research offers a wider range of services like Marketing consultancy, Business category analysis with benchmarking of best practices, workshops on new research techniques and their applications for Brand managers and other company executives.

Additionally, AZ Research also organizes brand workshops with all stake holders to analyse the current brand identity and strategies to create the desired identity which stretch limits for brands. Continuous feedback from the new online consumer panel would give the company a cutting edge to raise early warning signals for clients in case there is any brand identity crisis brewing in the market place.

Sujay Misra, MD, AZ Research Partners Pvt. Ltd. said, “It is global entity. The focus of IMRS is on brands and social sector while BMI’s focus is on emerging market. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”

Abhijit Mazumdar, Member of the Board, AZ Research Partners Pvt. Ltd. said, “We are offering our services only across SE Asia in the launch phase, the vision is to convert the company into a global brand with operations across the world. There should be management consultancy with a focus on developing entry strategies in emerging market, new product development, corporate strategy.”

The AZ Research has also announced non routine research tools like Kids Kanvas, which helps in identifying emergent themes with kids, Shelf Monitor to track shelf space share of FMCG brands and aging of stocks, Brand LEQ to assess the loyalty and emotional quotient of brand, Crictrac to track audience reaction and feedback to sponsors during cricket series like IPL, ICC World Cup Twenty 20, etc. The company has also launched the largest online panel in India starting with 10000 panel members in India and also 100,000 across SE Asia.

AZ Research Partners will now have one of the largest networks in the industry with 35 offices in the region. This places them uniquely to service both single country and regional clients. Apart from catering to all forms of qualitative and quantitative research the team at AZ Research Partners particularly specializes in social/ psychological and communication research.

By Mahesh Shantaram Shevale (http://www.audiencematters.com)