Introducing the Board Of Directors of AZ Research Partners Pvt. Ltd.
- Sujay Misra is the Managing Director of AZ Research Partners. His experience in Market Research and Marketing Consultancy spans over two decades. He has years of experience across research agencies like IMRB, ORGMARG, Blackstone, and IMRS Advisory. His experience in research pans across methodology types, product categories, types of respondents etc. His expertise in research lies in looking beyond the ordinary in the data to understand the patterns in the subconscious of the Target Audience. He has also developed many projective techniques for scenarios where routine research techniques do not work. Over the last few years, he has also worked as an independent brand consultant for many brands in the FMCG and durables sectors.
- Inu Machfud R, a Marketing post graduate from Prasetiya Mulya Business School, comes with 11 years of experience in a wide array of functions and sectors. He started off his career as an Assistant Lecturer in Industrial Sociology and Social Movement at Universitas Indonesia (1999 – 2000). Inu began his research career as Pacific Rekan Prima Research Consultant and has since worked in this field. He is a Research advisor on PPSDM human resource and is also a psychology consultant. He is also a columnist on “Marketing Strategy” on the web www.okezone.com. Inu Machfud now heads research at BMI Research and is Member of BMI Consulting Group, Jakarta – Kuala Lumpur.
- Abhijit Mazumdar is a post Graduate in Business management with over 34 years of experience with Multinational Corporations, the last 20 years being with the Tata Group. He has held several senior management positions, the last as Director marketing on the board of Tata Tea Ltd. He has wide experience in marketing across different Geographies both in Indian and international markets. He led the effort of launching the company’s Flagship “Tata Tea” brand in the country in 1986 and established it as the number one brand against stiff international competition within a short span of 10 years. As a Director on the Board of AZ Research Partners. Mr. Mazumdar brings to the company his diverse functional experience across the disciplines of marketing, Strategic planning & Human Resources.
- Rahul Tandon is a post graduate from the Indian Institute of Management, Ahmedabad. He started his career in Blowplast and followed it up with a stint in HLL. He has also headed marketing & logistics in Triumph Distillers & Vinteners as Executive Director. He has also worked in Eureka Forbes as Senior VP, Strategic Planning & Business Development. His work experience with successful and diverse business organizations has enriched his appreciation of marketing problems. As a Director on the Board of AZ Research Partners, he brings a comprehensive marketing perspective to look at all research issues and beyond.
- Shubhra Misra is a Director at AZ Research partners. She graduated from IIM Lucknow in 1995. She has worked across companies like Titan Industries Limited, Duncan Industries Limited, Tata Tea Limited and also in research agencies like ORG MARG, Blackstone and IMRS Advisory. She brings a unique blend of research expertise and marketing acumen which sets her apart in the industry. She heads the pharmaceutical vertical at AZ Research Partners. Apart from pharma research, she also has expertise in handling research in sports entertainment and media preferences.
- Maria Azlan is the Chief Executive Officer at BMI Consulting Group, Malaysia. BMI Consulting Group provides comprehensive marketing and communication research for brands. BMI Research prides itself on employing creative and versatile approaches as essential tools for producing quality results. She is passionate about all consumer research and specifically communication research. She brings in an experience of handling brand communication research across countries, including in India. As a director at AZ Research Partners, she brings in a multinational perspective and a fresh approach to research.
- Cyriac Joseph is an alumnus of FMS Delhi and started his career in marketing at United Breweries. He later formed one of the most successful companies in retail, called Retail Management consultancy. Post his stints in Gillette, Pepsi and TATA Tea, he moved to the social sector and has had long stints in CRY and Green Peace. With an eclectic experience combining both corporate and social sectors , Cyriac brings a unique expertise to the board of AZ Research Partners. His understanding of the finer nuances of the social sector gives AZ Research Partners a vision and perspective to offer innovative solutions in the sector.
May 2, 2010
May 1, 2010
BMI Research is now in India.
IMRS Advisory Pvt. Ltd., has tied up with BMI Research of Southeast Asia a leading market research and consultancy company, to form a new international entity under the brand name AZ Research Partners Pvt. Ltd. This new entity will provide services across countries like India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hongkong.
AZ Research has been founded to provide complete solution to marketing information needs of companies. Apart from market research, AZ Research offers a wider range of services like Marketing consultancy, Business category analysis with benchmarking of best practices, workshops on new research techniques and their applications for Brand managers and other company executives.
Additionally, AZ Research also organizes brand workshops with all stake holders to analyse the current brand identity and strategies to create the desired identity which stretch limits for brands. Continuous feedback from the new online consumer panel would give the company a cutting edge to raise early warning signals for clients in case there is any brand identity crisis brewing in the market place.
Sujay Misra, MD, AZ Research Partners Pvt. Ltd. said, “It is global entity. The focus of IMRS is on brands and social sector while BMI’s focus is on emerging market. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”
Abhijit Mazumdar, Member of the Board, AZ Research Partners Pvt. Ltd. said, “We are offering our services only across SE Asia in the launch phase, the vision is to convert the company into a global brand with operations across the world. There should be management consultancy with a focus on developing entry strategies in emerging market, new product development, corporate strategy.”
The AZ Research has also announced non routine research tools like Kids Kanvas, which helps in identifying emergent themes with kids, Shelf Monitor to track shelf space share of FMCG brands and aging of stocks, Brand LEQ to assess the loyalty and emotional quotient of brand, Crictrac to track audience reaction and feedback to sponsors during cricket series like IPL, ICC World Cup Twenty 20, etc. The company has also launched the largest online panel in India starting with 10000 panel members in India and also 100,000 across SE Asia.
AZ Research Partners will now have one of the largest networks in the industry with 35 offices in the region. This places them uniquely to service both single country and regional clients. Apart from catering to all forms of qualitative and quantitative research the team at AZ Research Partners particularly specializes in social/ psychological and communication research.
By Mahesh Shantaram Shevale (http://www.audiencematters.com)
AZ Research has been founded to provide complete solution to marketing information needs of companies. Apart from market research, AZ Research offers a wider range of services like Marketing consultancy, Business category analysis with benchmarking of best practices, workshops on new research techniques and their applications for Brand managers and other company executives.
Additionally, AZ Research also organizes brand workshops with all stake holders to analyse the current brand identity and strategies to create the desired identity which stretch limits for brands. Continuous feedback from the new online consumer panel would give the company a cutting edge to raise early warning signals for clients in case there is any brand identity crisis brewing in the market place.
Sujay Misra, MD, AZ Research Partners Pvt. Ltd. said, “It is global entity. The focus of IMRS is on brands and social sector while BMI’s focus is on emerging market. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”
Abhijit Mazumdar, Member of the Board, AZ Research Partners Pvt. Ltd. said, “We are offering our services only across SE Asia in the launch phase, the vision is to convert the company into a global brand with operations across the world. There should be management consultancy with a focus on developing entry strategies in emerging market, new product development, corporate strategy.”
The AZ Research has also announced non routine research tools like Kids Kanvas, which helps in identifying emergent themes with kids, Shelf Monitor to track shelf space share of FMCG brands and aging of stocks, Brand LEQ to assess the loyalty and emotional quotient of brand, Crictrac to track audience reaction and feedback to sponsors during cricket series like IPL, ICC World Cup Twenty 20, etc. The company has also launched the largest online panel in India starting with 10000 panel members in India and also 100,000 across SE Asia.
AZ Research Partners will now have one of the largest networks in the industry with 35 offices in the region. This places them uniquely to service both single country and regional clients. Apart from catering to all forms of qualitative and quantitative research the team at AZ Research Partners particularly specializes in social/ psychological and communication research.
By Mahesh Shantaram Shevale (http://www.audiencematters.com)
Feb 5, 2010
"I LOVE THIS BRAND"
"I LOVE THIS BRAND" Contest
BMICG Malaysia is organizing a contest called "I LOVE THIS BRAND" which is open to everybody. This is a platform for you to give your best pose and show off your favourite brand.
Rules & Regulations :
- All pictures must be posted in "I LOVE THIS BRAND" photo album.
- Unlimited number of entries.
- Winner will be based on how many votes of 'like'.
- And, don't forget to include yourself in the picture too...
Remember these dates :
Submission period : 8th February until 28th February
Voting period : 8th February until 15th March
Winner Announcement : 16th March, 2010
Prizes :
Winner (will be determined by the most voted 'LIKE' picture) : Hamper worth RM 300
Most Creative Picture (will be determined by BMICG) : Hamper worth RM 200
Have fun posing and posting!
P/s: Spread the news to encourage your friends and family members to vote for you!
BMICG Malaysia is organizing a contest called "I LOVE THIS BRAND" which is open to everybody. This is a platform for you to give your best pose and show off your favourite brand.
Rules & Regulations :
- All pictures must be posted in "I LOVE THIS BRAND" photo album.
- Unlimited number of entries.
- Winner will be based on how many votes of 'like'.
- And, don't forget to include yourself in the picture too...
Remember these dates :
Submission period : 8th February until 28th February
Voting period : 8th February until 15th March
Winner Announcement : 16th March, 2010
Prizes :
Winner (will be determined by the most voted 'LIKE' picture) : Hamper worth RM 300
Most Creative Picture (will be determined by BMICG) : Hamper worth RM 200
Have fun posing and posting!
P/s: Spread the news to encourage your friends and family members to vote for you!
Jan 27, 2010
We are now in TWITTER, FACEBOOK & YOUTUBE
Due to the overwhelming response in our blog, we have decided to expand our network of friends to Twitter, Facebook and Youtube.
Feel free to join us :
Twitter : http://twitter.com/bmicg
Facebook : http://facebook.com/bmicg
Youtube : http://www.youtube.com/BMICGMalaysia
See you there.
Feel free to join us :
Twitter : http://twitter.com/bmicg
Facebook : http://facebook.com/bmicg
Youtube : http://www.youtube.com/BMICGMalaysia
See you there.
Jan 22, 2010
Our Online Research Services
Data Collection through Online [Survey Programming and Hosting]
With a dedicated team of experienced survey programmers, we guarantee fast turn-on and accurate programming on our online surveys. From multi-language to complex survey designs, our programming team is dedicated to provide you with result oriented surveys. For your next online survey, trust us BMI Research with your survey programming and hosting needs.
Benefits of BMI Research Survey Programming and Hosting
• Ability to check bad data (eg, speeder, straight liner, duplicate IPs, etc)
• Highly skilled survey programmers who understand research needs
• Customized survey surface or layout
• Ability to handle multi-language
• Secure internal system technology (project tools)
Online Panels
B2C
With an active member, our consumer panels offers unsurpassed breadth and depth, with a true Asia Pacific Region reach. Custom segments can be found to match the audience profiles and what you need to survey.
B2B
Panels are at direct line to opinion leaders, decision making and purchase influencers for companies and organizations. The are qualified members are invited to complete any kind of B2B study profiling that indicates their work roles, ITDM, responsibilities, job related interests and more field relate with.
Data Processing/ Analysis
We offer services for any kind of Data Processing/ Analysis.
Data Entry
You simply can let us handle any kind of Data Entry works with a competitive price offering. Do contact us for more details.
Jun 9, 2009
BMICG – Your One-Stop Brand Marketing Center!
BMICG is your complete one-stop centre:
- BMI Research will provide critical insights, trends and research analysis that you must pay attention to
- Creative Mate will create strategic communications road map to establish the brand proposition in your consumer’s mind & heart
- Impact! will maximize your return on investment from interactive media channels
- Imogen will reinforce your creditability and push your brand awareness further
- Trend Reader will track media campaigns and other interactive marketing programs
Fret not! We are backed by a team of professionals who are dedicated to one vision: To give our clients the best!
We are all set to give you potent ideas for getting more value out of your brand investment.
We are here to fulfill your needs.
Get in touch with BMICG at +603 9281 4564 or email to: maria@bmi-research.com
May 19, 2009
Towards Understanding Consumers’ Needs
Customers or consumers play a vital role as they are the people who finally purchase the goods or services. In today’s technologically advanced society, the customers / consumers have myriad choices and options to decide on.
Hence it’s crucial for an organization to understand consumer behaviour, because it explains how consumers buy, and predicts what consumers will buy.
The study of consumer behaviour is indeed complex. However, market research can be used to study consumer behaviour. Using the appropriate research methodology (qualitative and quantitative), it helps the marketers to design better future promotional offers or marketing campaigns.
Market research could be implemented at every stage of the consumption process:
1. Before the purchase
2. During the purchase
3. After the purchase
For instance, based on marketing research findings, an organization will gain information they need, i.e.: Who are my customers? What are their buying habits? How much and how often will they buy? What product attributes do they prefer? Whether the marketer should continue the same product / service? Whether they should expand the product / service range? Whether they should launch a new product / service?
In current ‘gloomy’ economic times, now is your opportunity to conduct market research to help you understand your consumer buying behaviour better than ever before.
All in all, a better understanding of your consumer will lead to greater benefits.
Hence it’s crucial for an organization to understand consumer behaviour, because it explains how consumers buy, and predicts what consumers will buy.
The study of consumer behaviour is indeed complex. However, market research can be used to study consumer behaviour. Using the appropriate research methodology (qualitative and quantitative), it helps the marketers to design better future promotional offers or marketing campaigns.
Market research could be implemented at every stage of the consumption process:
1. Before the purchase
2. During the purchase
3. After the purchase
For instance, based on marketing research findings, an organization will gain information they need, i.e.: Who are my customers? What are their buying habits? How much and how often will they buy? What product attributes do they prefer? Whether the marketer should continue the same product / service? Whether they should expand the product / service range? Whether they should launch a new product / service?
In current ‘gloomy’ economic times, now is your opportunity to conduct market research to help you understand your consumer buying behaviour better than ever before.
All in all, a better understanding of your consumer will lead to greater benefits.
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