BMICG – Your One-Stop Brand Marketing Center!

BMICG is your complete one-stop centre:

• BMI Research will provide critical insights, trends and research analysis that you must pay attention to
• Creative Mate will create strategic communications road map to establish the brand proposition in your consumer’s mind & heart
• Impact! will maximize your return on investment from interactive media channels
• Imogen will reinforce your creditability and push your brand awareness further
• Trend Reader will track media campaigns and other interactive marketing programs

Fret not! We are backed by a team of professionals who are dedicated to one vision: To give our clients the best!

We are all set to give you potent ideas for getting more value out of your brand investment.

We are here to fulfill your needs.

Get in touch with BMICG at +603 9281 4564 or email to: maria@bmi-research.com

Towards Understanding Consumers’ Needs

Customers or consumers play a vital role as they are the people who finally purchase the goods or services. In today’s technologically advanced society, the customers / consumers have myriad choices and options to decide on.

Hence it’s crucial for an organization to understand consumer behaviour, because it explains how consumers buy, and predicts what consumers will buy.

The study of consumer behaviour is indeed complex. However, market research can be used to study consumer behaviour. Using the appropriate research methodology (qualitative and quantitative), it helps the marketers to design better future promotional offers or marketing campaigns.

Market research could be implemented at every stage of the consumption process:

1. Before the purchase
2. During the purchase
3. After the purchase

For instance, based on marketing research findings, an organization will gain information they need, i.e.: Who are my customers? What are their buying habits? How much and how often will they buy? What product attributes do they prefer? Whether the marketer should continue the same product / service? Whether they should expand the product / service range? Whether they should launch a new product / service?

In current ‘gloomy’ economic times, now is your opportunity to conduct market research to help you understand your consumer buying behaviour better than ever before.

All in all, a better understanding of your consumer will lead to greater benefits.

Job Vacancy at BMI Research Malaysia

We are looking for qualified candidates to fill this vacancy as:

Part-time Market Research Field Interviewers

Responsibilities:

• To recruit participants into a research study, or group discussions
• To collect research data through surveys, or face-to-face interviews

Requirements:

• Enjoy working as a member of team
• Enjoy working outdoors
• Enjoy flexible working hours
• Friendly and outgoing
• Have own transportation
• No selling products involved, although skills gained from previous sales work is helpful
• Experience preferred but not necessary as training will be provided
• Able to communicate in English, Bahasa Malaysia and major Chinese dialects are helpful but not required

Students or housewives who want to earn extra money during weekends are welcome.

To apply for Part-time Market Research Field Interviewers position, please call +603 9281 4564 or email to nurul@bmi-research.com



Research Director/Senior Manager

Responsibilities:

• Grow the research and consulting business
• Lead and manage research team to implement projects that support growth of the client’s business
• Provide clients with high quality research in both local and regional research work
• Hands on research management, proposal, analysis and presentations
• Maintain close client contact and build strong relationships with key clients

Requirements:

• A track record of achieving sales and business targets
• A strategic thinker and a goal-getter
• Excellent business development and client servicing skills
• Sound knowledge of research design and strong analytical skills
• Must have relevant experience in market research, brand consulting or advertising

To apply for Research Director/Senior Manager position, please send a cover letter and resume to: maria@bmi-research.com. No phone calls please.

We Have Moved!

In order to accommodate the expansion of our business, we have moved office on March 13th 2009.



Please note our new office address:

9-3, Jalan 11/28,

Sunway Metro,

Bandar Sunway,

46150 Petaling Jaya,

Selangor.

Tel : +603 5638 0687
Fax : +603 5638 0691
You are very welcome to visit our website at http://www.bmi-research.com/index.html

For any further information, please contact Maria at +6012 207 3944 for assistance.

Thank you very much.

BMI Research Malaysia.

Don’t Lose Them!

Needless to say, we are aware that it will not be easy to do business in (gloomy) 2009. In fact, countless world economists predict global growth conditions will worsen dramatically.

Yet, are we prepared? Are you ready?

Well, honestly, at this time of the ‘global crisis’, we think you should not focus on only gaining new customers. Instead, keep your existing customers.

Don’t give them a reason to leave! If they leave, they may never come back. You have got to give your customers numerous reasons to stay loyal and confident with you.

At this point, you need a good customer retention strategy.

Yeah, it may sound corny, but we suggest that you conduct a feasibility survey. It is indeed a straightforward method for finding customer behaviour and satisfaction – particularly, in terms of current and future sales impact.

Beyond that, the research data should be up-to-date and useful enough to help you to formulate successful customer retention marketing strategies. Then, you can implement them accordingly.

You have been warned – therefore, do value customers, especially the satisfied ones!

Corporate Testimonial

A few months back, we had the opportunity to work along with IMRS. Throughout the research project, both teams worked hand in hand to ensure project success.

Here is a testimonial we have received:

“I have had opportunities of working with Maria on cross country market research and consultancy projects. I was pleasantly surprised by her attention to detail & ability to manage all small and big details of projects without getting hassled at all. It was also surprising to see how quickly she grasped nuances of the Indian market. She definitely has a strong grounding in market research fundamentals and has the inherent instinct which makes her a brilliant professional to work with.” January 5, 2009

Shubhra Misra, Director, IMRS