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May 19, 2009

Towards Understanding Consumers’ Needs

Customers or consumers play a vital role as they are the people who finally purchase the goods or services. In today’s technologically advanced society, the customers / consumers have myriad choices and options to decide on.

Hence it’s crucial for an organization to understand consumer behaviour, because it explains how consumers buy, and predicts what consumers will buy.

The study of consumer behaviour is indeed complex. However, market research can be used to study consumer behaviour. Using the appropriate research methodology (qualitative and quantitative), it helps the marketers to design better future promotional offers or marketing campaigns.

Market research could be implemented at every stage of the consumption process:

1. Before the purchase
2. During the purchase
3. After the purchase

For instance, based on marketing research findings, an organization will gain information they need, i.e.: Who are my customers? What are their buying habits? How much and how often will they buy? What product attributes do they prefer? Whether the marketer should continue the same product / service? Whether they should expand the product / service range? Whether they should launch a new product / service?

In current ‘gloomy’ economic times, now is your opportunity to conduct market research to help you understand your consumer buying behaviour better than ever before.

All in all, a better understanding of your consumer will lead to greater benefits.

May 13, 2009

Job Vacancy at BMI Research Malaysia

We are looking for qualified candidates to fill this vacancy as:

Part-time Market Research Field Interviewers

  • To recruit participants into a research study, or group discussions
  • To collect research data through surveys, or face-to-face interviews

  • Enjoy working as a member of team
  • Enjoy working outdoors
  • Enjoy flexible working hours
  • Friendly and outgoing
  • Have own transportation
  • No selling products involved, although skills gained from previous sales work is helpful
  • Experience preferred but not necessary as training will be provided
  • Able to communicate in English, Bahasa Malaysia and major Chinese dialects are helpful but not required

Students or housewives who want to earn extra money during weekends are welcome.

To apply for Part-time Market Research Field Interviewers position, please call +603 9281 4564 or email to nurul@bmi-research.com

Research Director/Senior Manager

  • Grow the research and consulting business
  • Lead and manage research team to implement projects that support growth of the client’s business
  • Provide clients with high quality research in both local and regional research work
  • Hands on research management, proposal, analysis and presentations
  • Maintain close client contact and build strong relationships with key clients

  • A track record of achieving sales and business targets
  • A strategic thinker and a goal-getter
  • Excellent business development and client servicing skills
  • Sound knowledge of research design and strong analytical skills
  • Must have relevant experience in market research, brand consulting or advertising

To apply for Research Director/Senior Manager position, please send a cover letter and resume to: maria@bmi-research.com. No phone calls please.