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Jan 13, 2009

Don’t Lose Them!

Needless to say, we are aware that it will not be easy to do business in (gloomy) 2009. In fact, countless world economists predict global growth conditions will worsen dramatically.

Yet, are we prepared? Are you ready?

Well, honestly, at this time of the ‘global crisis’, we think you should not focus on only gaining new customers. Instead, keep your existing customers.

Don’t give them a reason to leave! If they leave, they may never come back. You have got to give your customers numerous reasons to stay loyal and confident with you.

At this point, you need a good customer retention strategy.

Yeah, it may sound corny, but we suggest that you conduct a feasibility survey. It is indeed a straightforward method for finding customer behaviour and satisfaction – particularly, in terms of current and future sales impact.

Beyond that, the research data should be up-to-date and useful enough to help you to formulate successful customer retention marketing strategies. Then, you can implement them accordingly.

You have been warned – therefore, do value customers, especially the satisfied ones!

Jan 6, 2009

Corporate Testimonial

A few months back, we had the opportunity to work along with IMRS. Throughout the research project, both teams worked hand in hand to ensure project success.

Here is a testimonial we have received:

I have had opportunities of working with Maria on cross country market research and consultancy projects. I was pleasantly surprised by her attention to detail & ability to manage all small and big details of projects without getting hassled at all. It was also surprising to see how quickly she grasped nuances of the Indian market. She definitely has a strong grounding in market research fundamentals and has the inherent instinct which makes her a brilliant professional to work with.January 5, 2009

Shubhra Misra, Director, IMRS