IMRS Advisory Pvt. Ltd., has tied up with BMI Research of Southeast Asia a leading market research and consultancy company, to form a new international entity under the brand name AZ Research Partners Pvt. Ltd. This new entity will provide services across countries like India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hongkong.
AZ Research has been founded to provide complete solution to marketing information needs of companies. Apart from market research, AZ Research offers a wider range of services like Marketing consultancy, Business category analysis with benchmarking of best practices, workshops on new research techniques and their applications for Brand managers and other company executives.
Additionally, AZ Research also organizes brand workshops with all stake holders to analyse the current brand identity and strategies to create the desired identity which stretch limits for brands. Continuous feedback from the new online consumer panel would give the company a cutting edge to raise early warning signals for clients in case there is any brand identity crisis brewing in the market place.
Sujay Misra, MD, AZ Research Partners Pvt. Ltd. said, “It is global entity. The focus of IMRS is on brands and social sector while BMI’s focus is on emerging market. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services.”
Abhijit Mazumdar, Member of the Board, AZ Research Partners Pvt. Ltd. said, “We are offering our services only across SE Asia in the launch phase, the vision is to convert the company into a global brand with operations across the world. There should be management consultancy with a focus on developing entry strategies in emerging market, new product development, corporate strategy.”
The AZ Research has also announced non routine research tools like Kids Kanvas, which helps in identifying emergent themes with kids, Shelf Monitor to track shelf space share of FMCG brands and aging of stocks, Brand LEQ to assess the loyalty and emotional quotient of brand, Crictrac to track audience reaction and feedback to sponsors during cricket series like IPL, ICC World Cup Twenty 20, etc. The company has also launched the largest online panel in India starting with 10000 panel members in India and also 100,000 across SE Asia.
AZ Research Partners will now have one of the largest networks in the industry with 35 offices in the region. This places them uniquely to service both single country and regional clients. Apart from catering to all forms of qualitative and quantitative research the team at AZ Research Partners particularly specializes in social/ psychological and communication research.
By Mahesh Shantaram Shevale (http://www.audiencematters.com)
