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Aug 14, 2008

Our Services

BMI Research has extensive expertise in the following services:

1. Market Research Services
• Consumer Intercept Survey / Face-to-Face Interview
• Outlet Survey / On-site Interview
• Focus Group Discussion / In-depth Interview
• Mystery Shopper / Mystery Customer Technique
• Product Placement / Product Test


2. Communication Research Services
• Pre Test & Post Test Ad Materials
• Consumer Response Measurement
• Event Tracking & Evaluation


3. Consultation Research Services
• Developing New Brand
• Branding Strategy
• Brand Equity Measurement
• Evaluating Customer Satisfaction
• Consumer Behaviour Analysis
• Measuring Market Potential
• Analysing Effective Promotion Cost


4. Training & Workshop Services
• Positive Mental Attitude
• Strategic Marketing & Branding


Please do not hesitate to call us if we can be of further assistance. We can be reached at +603 9281 4564.